Right now, the ending directs viewers to the Underwood website. Do we feel comfortable with that or is there a different call-to-action? Do we need to include parter logos? If so, then where?

In this main video, our goal was to highlight what makes Underwood different, showcase a successful project, and potentially create leads for future relationships. Do we feel that this was accomplished with the current messaging and story?

Do we feel that the graphics, colors, fonts, etc… fit within Underwood branding?

It’s easy to use lots of industry jargon and phrases in the environmental space. Is there any part of the video that would be hard to digest without industry specific knowledge?