The plan
We teamed up with Flylords, Maryland Hunt and Fish, Mayfly Outdoors, and Kirk Marks to create the first two episodes of “Kirk’s Kitchen.” The idea was to create an engaging and authentic 90-second vertical fishing and cooking show. Flylord’s main goal was to create a successful campaign surrounding the episode so they could secure funding for future episodes. We were responsible for all production, including pre-, on-site, and post-production. The deliverables included a 90-second episode, a 30-second viral clip, and a library of still images to help tell the story.
The results
The main 90-second reel generated more than 100K organic views, 3455 likes, and over 50 unique comments on Instagram alone.
The main reel, secondary reel, and photos used across various platforms managed to stay within the brand guidelines and totaled well over 500K impressions.
The first episode of “Kirk’s Kitchen” was such a success that Flylord’s was able to sell both the first and a brand-new second episode to a private funder.
